Girl singing in san jose de mayo

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Zaragoza died months after the battle from an illness, and a larger French force ultimately defeated the Mexican army at the Second Battle of Puebla and occupied Mexico City. More popular in the United States than in Mexico, [3] [4] Cinco de Mayo has become associated with the celebration of Mexican-American culture. The day gained nationwide popularity in the s due to advertising campaigns by beer, wine, and tequila companies; today, Cinco de Mayo generates beer sales on par with the Super Bowl. The city of Puebla marks the event with various festivals and reenactments of the battle. Cinco de Mayo is sometimes mistaken for Mexico's Independence Day —the most important national holiday in Mexico—which is celebrated on September 16, commemorating the Cry of Dolores in , which initiated the war of Mexican independence from Spain.

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With people across the state sheltered in place to halt the spread of the coronavirus, Cinco de Mayo festivities have been altered or cancelled altogether. The battle was like a 19th Century David and Goliath, where the Mexican army emerged victorious over the French and boosted morale nationwide in a time of war. Because of the pandemic, people across the world will celebrate the holiday differently than they have before. Some will reach for new and creative ways to connect, and others will stick to the traditions of food, family, music, and home. Benitolink spoke to two Hollister residents to find out how they plan to mark the holiday this year.